Diavel V4, Ducati styling wins in the world

POSTED: 09/01/2024


  • The Diavel V4 winner of numerous design awards such as the Good Design® Award 2023 and Special Mention at the German Design Awards

  • The Borgo Panigale manufacturer’s Muscle Cruiser has picked up multiple awards from the international press

  • Great success for the Diavel for Bentley: already assigned all 500+50 bikes that will be produced

The Diavel V4, the muscle cruiser introduced by Ducati with the World Première 2023, is an international success after just one year, recognised by leading design institutions, the international press and enthusiasts worldwide.

The unique design of the Diavel V4 - muscular, sporty, exaggerated and elegant at the same time – received major awards such as the Good Design® Award, given by the “Chicago Athenaeum: Museum of Architecture and Design”, and the Special Mention in the Excellent Product Design at the German Design Awards 2024. Two awards that add to those already won with previous Diavel models, and which confirm Ducati design as the most appreciated worldwide.

The Good Design® Award was established in Chicago in 1950 by Eero Saarinen and Charles and Ray Eames, and is the world's oldest and most highly regarded design award. In this 2023 edition, the Good Design jury selected more than 1,100 entries from over 55 countries to award the Good Design® Awards for Design Excellence.

The German Design Awards are presented every two years by the jury of the German Design Council. It is a recognition in the field of design awarded by the Rat für Formgebung, and sponsored by the German Ministry of Economics and Technology.

The style of the Diavel V4 has been the protagonist of the Diavel Design Nights in Amsterdam, Paris, Brussels, London, New York and Shanghai. Thanks again to its design the bike was awarded the title of “Most Beautiful Motorcycle” of EICMA 2022.

The Diavel V4 also amazed the public and the international press with its ability to combine style, sophistication and performance. This bike surprises with its dynamic skills, enjoyable performance and its ability to gratify in mixed riding as well as in more urban and relaxed environments thanks to an unmistakable stage presence. During 2023, the Diavel V4 was elected Cruiser of the Year at the 2023 MCN Awards, Best Naked Motorcycle of the Year for the US website Motorcycle.com, Best Cruiser in the Swiss Töff Awards and Best Power Cruiser from the Philippine publication C! Magazine.

The Diavel V4 also proved capable of captivating fans of automotive luxury. In fact, all the bikes from the limited, numbered series of the Ducati Diavel for Bentley, the new collector’s edition model born from the collaboration between Ducati and Bentley and presented with the seventh episode of the World Première 2024, have been assigned. The bike was revealed to the public with a fuorisalone event in the context of the Art Basel week in Miami Beach, the overseas edition of the most prestigious European art fair.

Ducati has integrated numerous characterising style elements of the Batur, a model produced in a very limited series that anticipates future Bentley stylistic trends, on the sophisticated technical base of the high-performance and comfortable Diavel V4, creating a motorcycle unique in terms of refinement and design.

The Diavel for Bentley is a numbered series motorcycle limited to 500+50 units. In addition to the 500 examples of the Diavel for Bentley, Ducati has also proposed a series of just 50 Diavel for Bentley Mulliner, named after the department where Bentley special cars and one-offs are made. The 50 Diavel for Bentley Mulliners have been made available exclusively to as many Bentley customers.

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