MP3. When you see that file extension acronym in E-Gear Magazine, 99 percent of the time it is going to be associated with a portable music player or device making it easier for you to listen to your tunes. But Piaggio, the Italian scooter manufacturer has something else in mind. The clever marketing department figured they would tie-in with the famous MP3 moniker to persuade a younger, hipper audience to launch a unique vehicle. Along with other bystanders at the New York Motorcycle Show, I did a double-take when I came across the MP3 by Piaggio. “What the heck is that?” Clearly, the MP3 is like no other motorcycle, scooter, or motorized vehicle on the road.
