TVS Motor Company Limited, an Indian manufacturer of motorcycles, has entered the ‘premium’ segment with the launch of `Apache’ targetted at youths aged between 18 and 22 years. Premium in the Indian motorcycle industry doesn’t mean 1400cc 200mph bikes, it means 150cc!

Speaking at the launch of Apache (is there a pun there?) AGM (Marketing) TVS Motor, M V Krishna, said the bike had a displacement of 150 CC and a host of stunning features (stunning that is to Indian youths not used to seeing big bore superbikes on a daily basis).

He said the premium segment is growing at a good pace, with the current volumes hovering around 55,000 units per annum. Small fry maybe but don’t laugh, the Japanese industry was here fifty years ago and went on to decimate the mighty of the British and European factories.

Krishna estimated that this number would rise to near 70,000 units in the coming year.

Talking about overall market share, he said TVS’ was enjoying 13.5 per cent.

Perhaps collectors should snap up a few of these machines as early Japanese motorcycles, even tiddlers, now go for big money.

(this article was taken from insidebikes.com)

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